Among other things it urges every family to give up meat for at
least one day in the week, and in any case to use it only once a day.
Margarine is recommended instead of butter. Home baking is strenuously
suggested. It is shown how reduction in personal and household
expenditure can be effected, for example, in the laundry by using
curtains and linen that can be washed in the house. A special appeal to
dispense with starched and ornamental lingerie is made. In these and
many other ways the style of living is simplified so that the amount of
domestic service in every home is greatly cut down and much labour set
free for war work and general production.
Indeed, no phase of Life or Work has escaped the Search-Light of the
benevolent Inquisition which has wrought Conservation out of Waste.
It has a larger significance than merely changing habits and converting
pounds and pence into guns and shells. It means that England is creating
a Sovereignty of Small Investors, thus setting up the safeguard that is
the salvation of any land. The War Savings Certificate will have a
successor in the shape of a more permanent but equally stable Government
bond.
When all is said and done you find that huge reservoirs of Savings at
work form a country's real bulwark. Through investment in small,
accessible, and marketable securities a people become independent and
therefore more efficient and productive. It mobilises money.
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