This expenditure, therefore, like every other
form and degree of expenditure beyond what is required to maintain
health and efficiency is directly injurious to national interests.
"Much of the money spent on alcohol could be saved. Even more important
would be (1) the saving for more useful purposes of large quantities of
barley, rice, maize and sugar; and (2) the setting free of much labour
urgently needed to meet the requirements of the Navy and the Army.
"To do without everything not essential to health and efficiency while
the war lasts is the truest patriotism."
Under the silent but none the less convincing plea of these posters,
backed up by millions of leaflets and booklets explaining every phase of
the Savings Campaign, the sale of Certificates rose steadily. From
906,000 in May they jumped to nearly 3,000,000 in June. But this was not
enough. "Let us make one big smash and see what happens," said the
Committee. Thereupon came the idea for a War Savings Week, which was to
be a notable rallying of all the Forces of Thrift and Saving.
No grand assault on any of the actual battle fronts was worked out with
greater care or more elaborate attention to detail than this Savings
Drive. No loophole to register was overlooked. It was planned to begin
the work on Sunday, July 16th.
First of all, the resources of the Church were mobilised. A Thrift
sermon was preached that Sunday morning in nearly every religious
edifice in the Kingdom.
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