"
Civilian: "I'm grateful to you, my lad."
Soldier: "How much are you grateful, sir?"
Civilian: "What do you mean?"
Soldier: "How much money have you lent your Country?"
Civilian: "What has that to do with it?"
Soldier: "A lot. How much is one of your arms worth?"
Civilian: "I'd pay anything rather than lose an arm."
Soldier: "Very well. Put the price of your arm, or as much as you can
afford, into Exchequer Bonds or War Savings Certificates, and lend your
money to your Country."
Still another is entitled "BAD FORM IN DRESS" and reads:
"The National Organising Committee for War Savings appeals against
extravagance in women's dress.
"Many women have already recognised that elaboration and variety in
dress are bad form in the present crisis, but there is still a large
section of the community, both amongst the rich and amongst the less
well to do, who appear to make little or no difference in their habits.
"New clothes should only be bought when absolutely necessary and these
should be durable and suitable for all occasions. Luxurious forms, for
example, of hats, boots, shoes, stockings, gloves, and veils should be
avoided.
"It is essential, not only that money should be saved, but that labour
employed in the clothing trades should be set free."
Harnessed to the Saving and Investment Campaign is a definite and
organised crusade against drink, ancient curse of the British worker,
male and female.
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