"
The net result of this mobilisation of the forces of thrift is that up
to January the first 50,000,000 War Certificates had been sold,
representing an investment of nearly 40,000,000 pounds or approximately
$200,000,000. The striking feature about this large sum is that it was
reared with the coppers of working men and women. "Serve by Saving" in
England has become more than a phrase.
All this was not achieved, however, without the most persistent
publicity. England to-day is almost one continuous bill board. The
hoardings which blazed with the appeal for recruits and the War Loan now
proclaim in word and picture the virtues of saving and the value of the
now familiar War Certificates. Likewise they embody a spectacular lesson
in thrift for everybody.
One of the most effective posters is headed "ARE YOU HELPING THE
GERMANS?" Under this caption is the subscription:
"You are helping the Germans when you use a motor car for pleasure: when
you buy extravagant clothes: when you employ more servants than you
need: when you waste coal, electric light or gas: when you eat and drink
more than is necessary to your health and efficiency.
"Set the right example, free labour for more useful purposes, save money
and lend it to the Nation and so help your Country."
A gruesome, but none the less striking, poster is entitled: "What is
the Price of Your Arms?"
Then comes the following dialogue:
Civilian: "How did you lose your arm, my lad?"
Soldier: "Fighting for you, sir.
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