Many Britishers shy at co-operation. For example, they like to save "on
their own." To meet this desire, the War Savings Committee devised an
individual saving and investment plan which begins with a penny, that is
two cents. Any person can go to the Treasurer of a War Savings
Association and get a blank stamp book. Each penny that he deposits is
marked with a lead pencil cross in a blank square. When six of these
marks are recorded, a sixpenny stamp is pasted on the blank space. As
soon as the book contains thirty-one stamps it is exchanged for a War
Savings Certificate.
Still another plan has been devised to meet requirements of people who
do not care to affiliate with the War Savings Associations. Any post
office will issue a stamp book in which ordinary sixpenny postage stamps
can be pasted. When thirty-one have been affixed they may be exchanged
at the post office for a pound Savings Certificate. These books have
this striking inscription on their cover: "Save your Silver and it will
turn into Gold! 15/6 now means a sovereign five years hence."
The whole Savings Campaign is studded with picturesque little lessons in
thrift. The London costers--the pearl-buttoned men who drive the little
donkey carts--subscribed to $1,000 worth of Certificates in a single
week, although they had made a previous investment of $4,000.
In hundreds of factories the idea has taken root. In some of them War
Savings subscriptions are obtained by means of deductions from wages.
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