The English small investor, like his brother nearly everywhere, is a
person who needs a good deal of urging or the power of immediate example
about him. Thereupon the Committee said: "What seems impossible for the
individual, may be possible for a group."
Thus was born the idea of the War Savings Association, planned to enable
a group of people to get together for collective saving and co-operative
investment. This proved to be one of the master strokes of the campaign.
From the moment these Associations sprang into existence, the whole War
Savings Certificates project began to boom and it has boomed ever since.
War Savings Associations are groups of people who may be clerks in the
same office, shop assistants in the same establishments, workers in the
same factory or warehouse, people attending the same place of worship,
residents in any well-defined locality such as a village or ward of a
town, members of a club, the servants in a household: in short, any
number of people who are willing to work together. Some have been
started with 10 members, others with as many as 500. Up to the first of
January nearly 10,000 of these Associations had been formed throughout
the Kingdom.
Now came the inspiration that was little short of genius for it enabled
the lowliest worker who could only set aside a sixpence a week to become
an intimate part of the great British Saving and Investment Scheme. The
idea was this:
If one man saves sixpence a week, it would take him thirty-one weeks to
get a One Pound War Certificate.
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