J. Rufus Wallingford in his palmiest days was never
more persuasive than the literature which now fairly flooded Great
Britain.
The phrase "Your King and Country Need You" that had stirred the
recruiting fever now had a full mate in the slogan "Saving for Victory"
which began to loosen pounds and pence from their hiding places. The
injunction that went forth everywhere was
"WORK HARD: SPEND LITTLE:
SAVE MUCH"
From every bill board and every newspaper were emblazoned:
"SIX REASONS WHY _YOU_ SHOULD SAVE"
Here are the reasons:
1. Because when you save you help our soldiers and sailors to win
the war.
2. Because when you spend on things you do not need you help the
Germans.
3. Because when you spend you make other people work for you, and
the work of every one is wanted now to help our fighting men, or to
produce necessaries, or to make goods for export.
4. Because by going without things and confining your spending to
necessaries you relieve the strain on our ships and docks and
railways and make transport cheaper and quicker.
5. Because when you spend you make things dearer for every one,
especially for those who are poorer than you.
6. Because every shilling saved helps twice, first when you don't
spend it and again when you lend it to the Nation.
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