is received the editor stuffs every one of his
pockets full of them and distributes them as he goes about during the
day. The office employees, the hall porter, the janitor, the elevator
man, messenger boys, the waiters at the cafe where the editor has
luncheon, the man at the news-stand where he buys his evening paper,
the grocer and milkman, the guard on the 5.30 uptown elevated train,
the ticket-chopper at Sixty ----th street, the cook and maid at his
home--these are the readers who pass upon MSS. sent in to the
_Hearthstone Magazine_. If his pockets are not entirely emptied by
the time he reaches the bosom of his family the remaining ones are
handed over to his wife to read after the baby goes to sleep. A few
days later the editor gathers in the MSS. during his regular rounds
and considers the verdict of his assorted readers.
This system of making up a magazine has been very successful; and the
circulation, paced by the advertising rates, is making a wonderful
record of speed.
The _Hearthstone_ Company also publishes books, and its imprint is to
be found on several successful works--all recommended, says the
editor, by the _Hearthstone's_ army of volunteer readers. Now and
then (according to talkative members of the editorial staff) the
_Hearthstone_ has allowed manuscripts to slip through its fingers on
the advice of its heterogeneous readers, that afterward proved to be
famous sellers when brought out by other houses.
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